We’ve been getting a lot of enjoyment out of this well executed project from London based Moving Brands. Living Identity is literally that, a living publication. Take the cover of the book and point it at your webcam and watch as the browser augments reality.

Augmented reality isn’t anything new and we’ve seen it before, but the integration with vimeo, Flickr, RSS feeds and Twitter really pushes this technology to the next level.

You can give it all ago at www.movingbrands.com/livingidentity