This weeks Postal Ephemera is Pick Me Up inspired bumper edition.
I got the chance to have a look round Pick Me Up before it closed and I must say it was a cracking showcase of image making talent that brought a lot of publicity to those artists exhibiting and the graphic design industry.
To coincide with the show lots of printed materials were created including this sweet, lo-fi curation booklet documenting the artists exhibited as well as providing some background context to the show. In the spirit of what felt like a degree show like exhibition the booklets dainty A6 size is printed on a variety of coloured stocks in single colour prints. This really helped to create a hand made low tech feel that mirrored the essence of what Pick Me Up and a lot of it’s artists work was about.
Fitting in with Pick Me Up and Landfill Editions who were exhibiting along with their beloved Riso machine, I thought it’d be a good chance to show off this print method that’s growing with popularity. I managed to get some samples from Landfill Editions and they’re very good. Riso printers are somewhere in-between litho printers and photocopiers—if you’re interested in finding out more I suggest you read this article. They’re aimed at projects with relatively short runs but at an affordable price. Their low-tech nature is making them a big hit with indie publishers and zine makers and it’s no surprise as the single colour aesthetic that retains the litho halftone look is very appealing. It’s a process I’ve marked up for using in the near future on some new projects.
Just like the real postal service Postal Ephemera has been a couple of weeks delayed—many apologies. However in its absence we’ve had some really great bits of post come in over the last few weeks.
To coincide with the recent relaunch of I Love Dust—which I talked about a week or so ago on FFF—we were lucky enough to receive one of their excellent mailers. Matching their new identity and website which is focused around the theme of ‘a butchers choice cuts’, the whole mailer has been brilliantly executed.
Arriving wrapped in a sheet of newsprint and tied up in coarse hessian-like string reminiscent of a local butchers. Past the exterior paper, there’s a thick layer of cloth again printed with the same typographic treatments and motifs in the layer that preceded it. Then you get to the juicy steak of content that is a small booklet showcasing some of I Love Dust’s most recent work. Beautifully foiled on the front with the words ‘Choice Cuts’, the whole theme works very effectively, doing justice to the work inside, which is to be expected from one of the best Design and Illustration agencies in the UK. What makes it such an effective piece of communication though, is the meticulous detail I Love Dust have paid throughout from aesthetic to the finish on the production.
So this week the latest issue of WIRED UK dropped through the letter box. I’ve been a huge supporter of WIRED for a while now, originally subscribing to the US version for a few years. I find it hard to believe but just a year has gone by since I went to the lavish launch event last year for WIRED UK and Italia.
The birthday celebrations are short and to the point incorporating a three page fold out showcasing 12 months of WIRED UK covers. Like previous issues, the content is always outstanding as is the design. This month including interesting features on the potential of the iPad prefixing the imminent launch in April. A great piece of writing by Steven Levy and testament to the creative art direction of the WIRED UK’s editorial team. Inspired by the articles content, the design mirrors the larger copy and wealth of interactive links offering a deeper understanding mirrors the type of experience iPad users are expecting. An avant garde approach that WIRED has come to be known for. This high quality of content and design is mirrored through out the rest of the mag all the way down to the little details such as the occasional metallic or fluro spot colour all the way down to this months cute Crayola illustrations running along the footer of the first half of the magazine.
Wether you’re a proud geek or editorial aficionado, WIRED UK was a welcomed surprise through the post this week. Go to Smiths and grab a copy immediately.
So to kick things off with the first Postal Ephemera, we’ve got a copy of Golden’s most recent promo book, Golden Memories.
Truth be told I received this in the post a while back but a post over on FFF by Chris this week reminded me what a great bit of print it was. A nice pocket form and quite a chunky block of paper makes for a sturdy item to add to the book shelf. The book’s content is a collection of work and production shots that Golden have undertaken in their first year of business as well as some shots of their very lush looking new studio n Leeds.
Printed on an uncoated stock and finished off with a 2/3 wrap around dust jacket, exposing a little peek-a-book cover. Take off the dust jacket and slap bang on the centre you’ll find Golden’s marque confidently foil stamped. Everything about the books finish and execution shouts finesse that comes part and parcel of the idea Golden.
Golden, made up of ex-TDRer’s and Love creatives, have been notoriously elusive when it come to showing off their work, so to see a cohesive collection of their work in a handy format is a great addition to my printed collection.
It’s no secret that I love print. However one secret of mine is how much joy post brings me (bills excluded). Over the last month I’ve been toying with the idea of doing a semi-regular feature that ties these two pleasures together and let you share in the gleeful printed delights.
Postal Ephemera is the product of this thinking and aims to showcase anything and everything print related that drops through the letter box. It’s a semi-regular (hopefully weekly) feature appearing every Friday. For the time being it’s going to be pretty loose, it might not be every week and it might not always be a Friday so just bear with us. The plan each week is to show off an example of print work that has dropped through the letter box that’s caught our eye, be it a mailer, book, brochure or something altogether different. Although postal is in the name, we’re also going to show off bits of print we’ve picked up or photograph whilst out on the road at exhibitions and events. After all if they landed through the post I’d be talking about them anyway. It might also not be brand spanking new work but stuff I’ve picked up years ago, so hopefully there’ll be plenty of regular content to keep things interesting.
Postal Ephemera hints at the throw-away but more often than no they end up in my collection of reference materials, so why not check back on Friday and see what I’ve got to show off.