A brief for O2 set by YCN to create a unique ticketing system that left the individual with the feeling of buying more than just another paper ticket.
This is a two part ticketing system - a couple of weeks before the festival, privileged ticket buyers receive a bag in the post with all the ingredients to grow grass, which in turn will replace the O2 exerted at the big event. Requiring attention on a daily basis, it helps to remind the individual that the big day is growing closer every day.
Download the full growing pack information here.
